Free booze

Ocktoberfest street promos

Originally uploaded by Liangcai

I’ve noticed more and more of these marketing campaigns around where free stuff are given out in exchange for contacts on a mailing list, or just to create brand awareness. I saw this booth along Boat Quay a couple of days back, and I stopped by for a glass of free beer.

2 Comments so far

  1. avalon (unregistered) on September 22nd, 2007 @ 6:15 am

    Saw this pic before the text, and thought it was about cosplay again. Until I saw the Erdinger logo. The costumes…?

  2. Liangcai (unregistered) on September 22nd, 2007 @ 10:02 am

    I think the costumes were part of a marketing campaign aimed at playing on the upcoming Ocktoberfest month.

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