I’ve noticed more and more of these marketing campaigns around where free stuff are given out in exchange for contacts on a mailing list, or just to create brand awareness. I saw this booth along Boat Quay a couple of days back, and I stopped by for a glass of free beer.
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Saw this pic before the text, and thought it was about cosplay again. Until I saw the Erdinger logo. The costumes…?
I think the costumes were part of a marketing campaign aimed at playing on the upcoming Ocktoberfest month.